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Tagged 2 posts

Strategy

  • Leadership in the Age of Ambiguity
    4 min read

    Leadership in the Age of Ambiguity

    We used to think of leadership as navigation: set a clear destination, plot the course, and keep the ship steady.

    But in today’s world, the seas are choppier, the maps are outdated before they’re printed, and the weather changes without warning.

    Welcome to the age of ambiguity.

  • What the Flywheel model gets right (and the Funnel gets wrong)
    5 min read

    What the Flywheel model gets right (and the Funnel gets wrong)

    For decades, the sales funnel has been the dominant metaphor in growth strategy. It’s clean, simple, and linear – just the way business likes it.

    But the world has changed. Customers have changed. The way trust is built has changed.

    And the funnel, with all its elegant logic, no longer captures the messy, multi-directional reality of how people choose whom to buy from, partner with, or advocate for.