Insights & Ideas
Trends & Transformation
The shifts reshaping how organisations work — and what they mean for the next decade of transformation.
3 posts in this topic
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From change fatigue to change fluency
Change fatigue has become a familiar condition in many organisations. New strategies, restructures, systems, and priorities arrive in relentless waves, each requiring people to adapt, learn, and deliver — and often without letting go of previous initiatives.
The result is disengagement, frustration, and a quiet erosion of trust.
But the reality is that change isn’t slowing down.
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AI, attention, and the architecture of modern strategy
Strategy used to be about structure, markets, and margins. It still is, but that’s no longer enough.
In today’s world, where artificial intelligence is evolving at breakneck speed and attention is our scarcest commodity, the architecture of modern strategy must be reimagined.
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What the Flywheel model gets right (and the Funnel gets wrong)
For decades, the sales funnel has been the dominant metaphor in growth strategy. It’s clean, simple, and linear – just the way business likes it.
But the world has changed. Customers have changed. The way trust is built has changed.
And the funnel, with all its elegant logic, no longer captures the messy, multi-directional reality of how people choose whom to buy from, partner with, or advocate for.